The HGV Training Group
The HGV Training Group are a collection of companies who offer HGV Training and Recutiment throughout the UK, with courses covering Cat C, C+E, Back to Back combined courses and many more.
Caboodle Design has worked with the HGV Training Group since 2008 developing their multiple brands and implementing those brand styles across a range of on and offline communications.
THE PROBLEM
In a highly competitive market, it is essential to stand out from the crowd and allow your messages to be seen and heard.
Their brands targeted different aspects of the marketplace – some aimed at ex military, others aimed at a more corporate market.
The many multiple brands of the HGV Training Group all needed their own brand style, individual voice and unique selling points communicated and this is where Caboodle came in.
OUR SOLUTION
CREATED, SHAPED & EVOLVED MULTIPLE BRANDS, GIVING EACH A UNIQUE VISUAL STYLE ACROSS ALL PROMOTIONAL ELEMENTS WHETHER ON OR OFFLINE HELPING THEM STAND OUT FROM THEIR COMPETITORS
✓ Branding ✓ Corporate Identity ✓ Business Stationery ✓ Brochures ✓ Folders / Welcome Packs ✓ Inserts ✓ Flyers ✓ Adverts ✓ Posters ✓ Exhibition Graphics ✓ Signage ✓ Truck Livery ✓ Website Design ✓ Bespoke CMS ✓ Responsive Website ✓ Art Direction ✓ Campaign Graphics ✓ Social Media Graphics ✓ Email Marketing & Newsletters
Our work for the HGV Training Group
Branding & Corporate Identity
We have worked with the HGV Training Group over a number of years and an extensive range of branding work has been done for many of the group companies evolving those brands to reflect the companies they are today.
Work covers developing a visual style for each brand that truly reflects each company, mirrors their brand values and ethos and directly appeals to their individual targets markets.
We have taken this branding across their full range of business stationery creating a dominant, successful brand.
Graphic Design
A range of marketing materials have been developed to promote each brand which includes brochures, inserts, flyers, direct mail, folders, welcome packs, posters, adverts, truck livery, signage and event materials. Each brand has their own unique style which is reflected in all of their marketing materials.
Each company has a full marketing toolkit enabling their sales team to have all the information they need at hand to help convert buyers.
Campaigns
We have created over 20 promotional campaigns – each with a specific time sensitive offer. Content was created by us and we designed all of the promotional elements covering both offline and online communications.
Work across the multiple brands included landing pages to highlight the specific offers along with website graphics on key pages to push people towards those landing pages.
Print work covering posters, flyers and brochures was also produced for each campaign, along with social media graphics and of course email marketing.
Each campaign had a positive impact on their monthly turnover and targets, with some campaigns increasing their targets by 200%.
Some kind words...
